Develop unique, seasonal food and drink menus.

Promote high profit, premium drinks.

Create specialty menus for low-alcohol or non-alcoholic drinks

Efficiently use space to increase seating.

Offer employees incentives for high-volume sales of food or low-alcohol drinks.

Host live music to create buzz.

Initiate a trivia night and ask a local business to sponsor it.

Support a local charity by hosting a fundraising event.

Host a locally, well-known “Guest Bartender” to help introduce new cocktails and clientele.

Team up with a local brewery for a “Tap Takeover.”

Invite a local, craft beer, wine or spirit distributor to offer an educational discourse to customers regarding the purview of their products and how products are made.”

Create a business page on Facebook and Instagram.

Schedule targeted ads on different social media platforms to attract new customers

Regularly post interesting photos and videos of your products and staff.

Engage followers by sharing valuable content, including posts from the community.

Use keywords in your posts to help improve your Google search ranking.

Run a gift card drawing for customers that “check-in” to your business during a certain time period.